Maybe brainstorming isn’t such a great idea

A recent Co.Design post posits that “Brainstorming is Dumb“. Instead, the post – based on research published in Human Factors and Ergonomics Society by Paul Paulus – suggests that a process referred to as “brainwriting” is much more effective. So, what’s the difference between the brainstorming we know and love and brainwriting? The main difference lies in the solitary work involved in brainwriting. So, next time you’re looking for a fresh new idea, instead of getting everyone together for yet another vocal brainstorming session, include solitary time during which individuals articulate ideas on paper.

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