Academics put a lot of effort into conducting research, writing about this research and getting their papers published in peer-reviewed journals. Unfortunately, many practitioners find these papers dense and perhaps even a bit boring, and so avoid reading them. Meanwhile, many of these papers offer implications that could be of value for business.
In response to this and the growing popularity of social network sites, some academic journals have embarked on interesting experiments in which they leverage social network sites, such as LinkedIn, YouTube and even Facebook, to provide shorter, more approachable, presentations of research findings.
Here is an example, produced for the Journal of Product Innovation Management:
Perhaps what we are seeing here is evidence of a reinvention of the “business model” for academia.